Beauty Formulas Clay Mask with Activated Charcoal Review

Product description: “Formulated with a combination of natural Kaolin clay and Activated Charcoal which combine to act like a magnet to draw out dirt and other impurities from your skin. Helps to purify your pores leaving you feeling deeply cleansed and radiant.


Distributing company: United Kingdom

Country of origin: United Kingdom

Size: 100 ml/3.3 fl.oz

Price: $ 2.2

Recently I saw the Beauty Formulas Clay Mask with Activated Charcoal and became really excited with this clay and charcoal mix, so I decided to try the mask. Beauty Formulas is a cruelty-free brand and thinking of replacing regular clay powders, which are super cool, but can be really messy at times, with a creamy formula, made my excitement even bigger. I have used this mask only once and my husband tried it as well, and since our impressions are the same, I thought there is no need to wait and I can already share my thoughts on that with you.

So, here we go!

The mask is packaged into a nice and easy to open tube that fits in hand well.

It has a fresh smell – not the one you would expect from clay or charcoal, but I like it. The consistency of the mask is creamy and even somewhat greasy. I assume it is because of Glycerin that is listed among the ingredients. For me the mask applies well onto the skin, though when you spread it all over the face it becomes semitransparent here and there, so you have to layer it a little bit.

I started to have a tickly feel right after application. It wasn’t irritation of something, because my face didn’t look red after all, but generally I didn’t like the way I felt the mask on my face.

Did it do what it said it would? That wasn’t stated on the tube, but my skin became softer and refreshed. Though my pores remained literally the same. There were still lots of blackheads on my nose and the pores on the bridge of the nose and cheeks were clogged.


General impressions. I liked the simple tube and the smell. Also I was intrigued by the idea of mixing clay with charcoal, which, as it was stated, has to work like a magnet for dirt, but honestly I think this mask has more of skin caring, rather than cleaning properties. The mask is really affordable, but pure clay powder, which costs twice less for 100 g, can do a way better job for me.

Will I buy it again? No.


Pros: smell, skin looks fresh and is soft to the touch

Cons: didn’t clear my pores at all


Overall Rating: 2/5


Ingredients: Aqua (Water), Kaolin, Bentonite, Glycerin, Stearic Acid, Alcohol Denat, Charcoal Powder, Parfum (Fragrance) (Contains: Hexyl Cinnamal, Linalool, Limonene, Alpha-Isomethyl lonone), Sodium Hydroxide, Sodium Cocoyl Glutamate, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Imidazolidinyl Urea,

(Parfum contains: Hexyl Cinnamal, Linalool, Limonene, Alpha-Isomethyl Ionone).

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